NBA Brazil. Transforming basketball in a national phenomenon
NBA Brazil had faced a challenge to strengthen its presence in a market owned by soccer. With Skidun as a partner since november of 2016, a 360º strategy was implemented, contemplating content, data intelligence and digital campaigns. As a result, we attracted millions of fans than now follows NBA Brazil not only for the games, but also, for the genuine interest in the brand.

Grupo Globo. Taking sports to new standards.
Since 2016, Skidun and Grupo Globo join forces to consolidate sportv, e-sportv, Premiere and Combate as authorities in the sports entertainment. WIth more than 100 contents created each day for different platforms, including social media and global sporty events coverage, the partnership resulted in a remarkable growth in reach and engagement.

Trivia NBA. The boldest project of the league in Brazil.
Trivia NBA is a pioneer project for the basketball league in Brasil. The project consists in a trivia platform about general knowledge that offers high value awards for fans. Skidun was responsible for its development, supporting content, awards management e execution of digital advertising campaigns.

UFC Brasil. Redefining the octagon.
UFC was aiming to change non-fans perception about martial arts and to create an official platform for guesses on the fights. The solution at first was UFC Docs: a platform that delivered detailed documentaries and explored narratives outside the octagon. The creation of an OTT platform based on YouTube was a key innovation. To estimulate fan loyalty, UFC Fantasy was the answer, where users can opine on the winner, victory method and kind of decision on the first official fantasy game for UFC in Brazil

Goodyear. A road to digital innovation.
Facing challenges in its digital presence, Goodyear was looking for ways to increase engagement and to take advantage of opportunities in strategic moments. With Skidun collaboration, Goodyear embraced innovation, strengthened its presence in real time and expanded its audience, showing how a strategic approach and an experienced team can transform the brand’s digital visibility.

Grupo Panini. Taking care of fans digital journey.
Looking to increase engagement and start the preparations for the 2018 World Cup, we invited all brazilians to create their own lineups for Brazil’s soccer team through Escalômetro, an interactive platform developed by Skidun. The results were impressive: over 36 thousand teams escalated and the most used coupon in Panini’s e-commerce. This project also guaranteed an award in Prêmio Colunistas in Digital, Promotion & Live categories.